Personal branding involves influencing the way potential customers see you and view your products or services. This is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come. Having a bank of on brand, professional and bespoke images will not only save you time , it will attract more of the right clients and make you more money into your business.
Here are a few of the ways that you would benefit from taking professional personal branding photos.
Use them throughout your website.
Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real life bespoke photographs, that are personal to you and your brand, also help tell your business story more authentically.
Use them throughout your social media campaigns.
For every post or social media communication, you can choose the right image, that will heighten the engagement that post gets. When advertising an event on social media, add a relevant image to it so people can relate.
For example: The importance of microchipping your pet – a picture of your vet microchipping a dog OR Puppy class – picture of you holding a puppy/teaching a puppy to sit, etc
Place them in your email campaigns.
Take your email blasts to the next level by including your brand photographs in them. It also help you break up a long email. People can relate more to your content if you use a relevant photo.
Make your email signature memorable.
Not everybody remembers a name but almost everyone can recall a face. Adding a photograph to your email signature can make it more memorable.
Add them to your printed marketing materials.
If you print your marketing materials on a regular basis, a photograph can be used to make your brochures and business cards stand out.
Use them or PR.
When you send your press release to a journalist, then always include a high quality, professional image. It helps to position you as an expert.
Remember to refresh your photos often so that your personal brand is also reflected accurately.