Your clients want to get to know, like, and trust you—and they can’t do that if they can’t see your face. Simple as that.
If you think you need to spend a fortune renovating your house for your photoshoot and hiring an entourage to keep you looking your best all day—not to mention the bucks it takes to pay the photographer—you’re mistaken.
Sure, you’ll want to hire a GOOD photographer (and not just your cousin’s friend who “takes photos on the side” for free), but that should be the bulk of your expenses. You don’t need to paint your house to have the “perfect” background. And you don’t need to wear fancy clothes.
Your photographer will handle most of the details.
#1 – You Need to Be Photogenic
This must be the number-one myth about branding photography.
When you see branding photos of people who look amazing in front of the camera, most of the time it’s more about how the photographer has made them feel than any natural ability of the person to look good on camera.
A good brand photographer will know how to make you FEEL comfortable—and LOOK comfortable. That’s a promise!
I adore the process of getting to know my clients and helping them to loosen up during our shoot.
You might be surprised to learn that almost EVERYONE is uncomfortable in front of the camera, no matter how many times they’ve done it.
But with a few good tips and some laughs, even the most uncomfortable person can find their inner RAWR.
#2 – You Need to Spend a LOT of Money
You don’t need to hire a fancy place to have the “perfect” background. And you don’t need to wear fancy clothes.
What ever you are comfortable in, even your uniform. And don’t worry about location. The simplest of places can make an image look amazing through the lens.
All you need, and I cannot address this enough, is to hire a GOOD photographer (and not just your friend’s sister’s husband who bought a good camera last month), and that should be all of your expenses.
Yes, it might be a few £100, but your brand photographer will give you all the images that you need for your business and help you with social media posts and your marketing materials.
She will spend the time to get to know you and your business so she can take the images that will attract you clients and help you build that KNOW – LIKE – TRUST factor!
#3 – You’re Too Old/Shy/Fat/Boring/Weird to Be the Face of Your Brand
Imposter syndrome anyone?
Does it seem like everything has already been done?
When you scroll through Facebook, does EVERYONE’s business is packed with exciting moments, one after the other?
And EVERYONE can find simple moments that can be made to look fabulous?
You have a FIRE within YOU. You just need permission to find it.
What are you passionate about? What are you trying to change?
Channel that energy, and I promise you, you will be JUST as interesting as those lives you scroll past on social media.
#4 – Personal Branding Is for Show-offs
If your favorite place to be on Friday night is curled up with a book, catching up with your favorite blogs, working on your brand, or out with a close girlfriend or two for wine and tapas to talk it up, you might be an loner—and the idea of plastering your face across your website might make you feel nauseated.
You might not believe this, but I am just like you.
But you know what? When you hide your face from potential clients, they don’t get a chance to get to know you.
People process photos 60,000 times faster than they do words.
And they will connect with your words so much better if they can see who is behind them.
Your people want to see you.
So get out from behind-the-scenes.
It’s time to shine!
#5 – Product-Based Businesses Don’t Need a Personal Brand
“I don’t want to distract my customers from my products by putting my face on my brand.”
I hear this a lot, and it makes me cringe.
People don’t interact with brands. They interact with people.
Even the most automated brands are run by people who make decisions on a daily basis that affect their customers. The more you can step in front of your customers and get to know them, the more they will trust your products.